Signify global senior vice President, President of greater China wang yun told reporters that as early as March 16 this year, philips lighting China's renaming plan has been officially launched.
The change was approved at a general meeting of philips lighting shareholders in Amsterdam on May 15.

"Signify" English "yellow" has a signal, indicative of the meaning.
Although philips lighting is a 127-year-old "century-old shop", the definition of light is changing with the development of LED technology and intelligent interconnection technology, wang said.
Now that light has become an intelligent language for connecting and transmitting information, philips lighting is positioning itself as a "lighting company in the age of the Internet of things".

As early as 1920, philips lighting products have entered China;
In 1985, philips lighting set up its first joint venture in Shanghai.
The above origin makes philips lighting select Chinese characters carefully when choosing new Chinese translation names.
Wang yun introduced that "xin" has the meaning of rising sun, and also expressed that the company will continue to promote more innovative products in Internet of things lighting and intelligent lighting by adhering to the innovation gene of philips for more than 100 years.
"Promise" refers to the commitment to product quality, consumers, partners and the whole China;
"Fly" continued the tradition of philips lighting.

However, wang pointed out that the "Signify" is only a change to the company's name, philips lighting products sold in the world will still retain the "philips" brand.
"For consumers, the products they buy through professional channels still belong to the gold brand of philips."